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Sara Johnson
Vice President, The Executive Advisory Board®
Decision Analyst, Inc.
604 Ave. H East
Arlington, TX 76011
Toll Free: 1-800-262-5974 (ask for Sara Johnson)
Email: sjohnson@executiveadvisoryboard.com
The Executive Advisory Board® is owned and operated by Decision Analyst, Inc., a leading
international marketing research and marketing consulting firm committed to helping its
clients achieve continuous competitive advantage through decision-focused, quality-driven marketing research,
information systems, and analytic technologies. The firm's research and consulting services help companies
develop winning marketing strategies, build stronger brands, improve products, enhance customer loyalty,
upgrade advertising, and accelerate new product development. The firm serves the consumer packaged goods,
telecommunications, retail, high technology, medical and pharmaceutical, utilities, and e-commerce industries.
Founded in 1978, the firm places great value on hard work, meeting deadlines, and staying within budgets.
Decision Analyst subscribes to and fully supports the quality standards set forth by the Council of American
Survey Research Organizations (CASRO), the Advertising Research Foundation (ARF), the American Marketing
Association (AMA), Marketing Research Association (MRA), the Council for Marketing and Opinion Research
(CMOR), the American Association for Public Opinion Research (AAPOR), and the European Society for Opinion Research (ESOMAR).
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